SEO Title and Google AI news

Google employee John Muller said on Twitter that changing the word order in the Title tag should not affect SEO and ranking.

“If you change the order of keywords in Title, then do not expect that this will affect the ranking. If you want to test the Title from the user’s point of view (which option works best), then I would try to find other methods (eg, advertising or social media),” he answered a question from one of the users.

In other words, Muller does not recommend testing changes in organic search. Instead, he suggests trying out an updated version in search advertising or social networks to see how it will affect the CTR, and then change the page Title.

Many SEO experts may not agree with Mueller. So, in the comments on the Search Engine Roundtable blog, one of the readers claims that, according to his observations, changing the order of words in page Title actually affects the ranking.

Head of Google Sundar Pichai named the seven principles by which the company is guided in the work with artificial intelligence. At the same time, he noted that these are “not theoretical concepts, but specific standards”, actively managing research and development in this area, and influencing business decisions.

According to Google, AI-applications should:

  1. Be socially useful. Advances in artificial intelligence will have a transformative impact on a wide range of industries, including healthcare, security, energy, transportation, manufacturing and entertainment, according to Google.
  2. Avoid creating or reinforcing a prejudiced attitude. AI algorithms and data sets can display, enhance or reduce a biased relationship. Google recognizes that it is not always easy to distinguish between a fair and unfair attitude, and different manifestations can be perceived differently in different cultures and societies. But the company intends to avoid the negative impact on people, in particular, in such matters as race, ethnicity, gender, nationality, income level, sexual orientation, as well as political and religious beliefs.
  3. Check for security. Google will continue to develop and apply reliable security methods to avoid the unintended results of AI-development, carrying the risk of harm.
  4. Be controlled by people. Google will develop AI-systems, which will provide adequate opportunities for feedback, explanations and filing of complaints. AI-development companies will be subject to appropriate human control and guidance.
  5. Protect confidentiality. The principles of Google privacy will be applied both at the development stage and at the stage of using AI-technologies.
  6. Maintain high scientific standards. According to Pichai, technological innovation is based on a scientific method and commitment to open research, intellectual rigor, integrity and cooperation. Google will work with a number of stakeholders to promote sound leadership in this area, building on scientifically rigorous and multidisciplinary approaches.
  7. Be available for use, which is consistent with these principles.

Pichai also outlined areas in which Google will not engage in AI development and research. Among them:

  • Technologies that bring or may cause harm;
  • Armament and other technologies, the main purpose of which is to cause harm to people;
  • Technologies that collect or use information for surveillance that violates international norms;
  • Technologies that violate the principles of international law and human rights.